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Latest Articles

First1000: How Salesforce Acquired Its First 1000 Users
Salesforce
3 min read

First1000: How Salesforce Acquired Its First 1000 Users

Salesforce’s first 1000 users came through bold "No Software" guerrilla marketing, an exclusive launch event, a freemium model, and personalized direct sales. Learn how this cloud CRM pioneer reshaped enterprise software.

Francesco Cardullo
Francesco Cardullo
3 months ago
First1000: How Instagram Acquired Its First 1000 Users
Instagram
3 min read

First1000: How Instagram Acquired Its First 1000 Users

Instagram’s first 1000 users were driven by exclusivity, minimalist design, and word-of-mouth. Learn how this photo-sharing app captured early adopters and grew to over a billion users worldwide.

Francesco Cardullo
Francesco Cardullo
5 months ago
First1000: How Uber Acquired Its First 1000 Users
Uber
3 min read

First1000: How Uber Acquired Its First 1000 Users

Uber acquired its first 1000 users through VIP positioning, tech community buzz, event-based marketing, and an emphasis on a seamless experience. Discover how this ride-sharing giant became an icon of convenience.

Francesco Cardullo
Francesco Cardullo
5 months ago
First1000: How TikTok Acquired Its First 1000 Users
TikTok
3 min read

First1000: How TikTok Acquired Its First 1000 Users

TikTok’s first 1000 users were captured through viral challenges, influencer partnerships, and an addictive AI-driven feed. Discover how this dynamic app reshaped social media and drew in a global audience.

Francesco Cardullo
Francesco Cardullo
5 months ago
First1000: How Reddit Acquired Its First 1000 Users
Reddit
3 min read

First1000: How Reddit Acquired Its First 1000 Users

Reddit attracted its first 1000 users through content seeding, tech-focused outreach, and a simple, functional platform. Learn how this community-driven approach built the “front page of the internet.”

Francesco Cardullo
Francesco Cardullo
6 months ago
First1000: How GOG.com Acquired Its First 1000 Users
GOG.COM
4 min read

First1000: How GOG.com Acquired Its First 1000 Users

GOG.com gained its first 1000 users by reviving classic games, offering DRM-free downloads, and engaging with an active gaming community. Discover how this gamer-friendly platform carved out its own space in digital distribution.

Francesco Cardullo
Francesco Cardullo
6 months ago