First1000: How Epic Games Acquired Its First 1000 Users

In this First1000 edition, we explore the rise of Epic Games, a gaming giant that transformed the landscape of the industry with their cutting-edge technology and hit titles like Fortnite. Founded in 1991, Epic Games’ journey to securing its first 1000 users reflects its dedication to innovative gaming experiences, powerful technology, and community-driven growth.

The Founding Story of Epic Games

Epic Games was founded by Tim Sweeney as Potomac Computer Systems in 1991. Initially a one-man operation based out of his parents’ home in Maryland, Sweeney was passionate about coding and game development. His first release, a game called ZZT, was a simple text-based puzzle game. Despite its modest nature, it attracted early users through shareware distribution. In the early 1990s, this was a common model where users could play a portion of the game for free before paying to unlock the full version. The success of ZZT led Sweeney to rebrand the company to Epic MegaGames and eventually to Epic Games as it grew.

Epic’s early focus on creating tools and technology for game developers would become a central theme in their growth, from the Unreal Engine to the Epic Games Store, and in helping them acquire their first loyal users.

Ingenious Tactics to Acquire the First 1000 Users

1. Shareware Model for Early Titles: In the early 1990s, the shareware distribution model was one of the most effective ways for indie game developers to reach users. Players could try out the game for free, which increased accessibility and interest, and would pay if they wanted the full experience. This was a significant factor in the early success of ZZT, which gained Epic Games its first 1000 users through grassroots marketing and word-of-mouth among early computer enthusiasts.
2. Building a Game Development Community: Epic quickly positioned itself not just as a game developer but as a tool creator for other developers. The release of the Unreal Engine in 1998 allowed Epic Games to foster a large community of developers who could use the engine to create their own games. This move helped build loyalty among a broader audience, contributing to user growth and increasing Epic’s influence within the gaming industry.
3. Unreal Tournament and Competitive Gaming: In 1999, Epic Games launched Unreal Tournament, a first-person shooter that became a cult hit in the competitive gaming scene. The multiplayer aspect of the game created a dedicated and engaged fanbase, with gamers actively competing and spreading the word about the game in online forums and LAN parties. This helped Epic grow its initial user base and generate excitement about their products.
4. Nurturing a Relationship with Developers: One of Epic’s most strategic moves was cultivating a relationship with independent game developers. With the Unreal Engine, Epic enabled small teams and studios to create high-quality games with fewer resources, and by continually evolving the engine, they kept developers engaged. This expanded Epic’s reputation beyond its own titles, helping the company grow its ecosystem of developers and early adopters.
5. Fortnite’s Early Access and Community Engagement: Fast forward to 2017, when Epic launched Fortnite, a co-op survival game that later pivoted to the now-legendary Battle Royale mode. To attract early users, Epic offered early access to the game, fostering a direct relationship with its community. Players were able to provide feedback on the game’s development, helping shape its evolution. This highly engaged community drove word-of-mouth marketing, with the game quickly exploding in popularity, reaching its first 1000 users and rapidly scaling beyond.

Epic Games Today

Today, Epic Games is one of the most influential companies in the gaming world. With the phenomenal success of Fortnite, which boasts over 350 million registered users, and the Unreal Engine, used by a vast array of developers across industries, Epic Games is a leader in both game development and technology. The company continues to grow its ecosystem through the Epic Games Store, a digital distribution platform that offers developers more favorable terms than its competitors.

As of 2023, Epic Games has a valuation of over $31 billion, with Tim Sweeney still at the helm, shaping the future of gaming. The company remains private, though there has been speculation about a future public offering.

What is First1000?

First1000 is a series that uncovers the stories of how iconic companies acquired their first 1000 users. By delving into the strategic choices, early challenges, and creative solutions, we provide insights for entrepreneurs and business leaders who aim to replicate these successes.